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It does seem a strange contradiction. There should be no need for the same sense of urgency now - we know the book/movie/music will still be there ... whenever. We should be able to relax. So why the rush? But it's not working like that. People queue up the next famous thing. They pay premiums to be among the first to get something.
Is it, as jandrew suggests, that they want to be part of the social media commentary. To be part of some 15 seconds of fame (there's no time to get 15 minutes any more). Maybe. Or maybe it's an acknowledgement that the flood of information coming at us never stops, so if we don't grab it now, we'll never get a chance to come back to it. (Which is, of course, an illusion, but an illusion that the media likes to encourage.)
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