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If I buy a gift card from Raise I can usually get more than a 4% discount for B&N and I get an additional 1% on the transaction from ebates. In addition, it's a real company with a real website that mails out physical gift cards in a timely fashion so I'm pretty sure they're not going out of business any time soon.
The site you pointed to, only sells e-gift cards and only has B&N $25 cards in stock for $24. The site is tacky and poorly designed with cheesy ads all over it. I suspect they are trying to draw you into the site with the lure of "cheap" e-giftcards and expect to make money on the ads.
I could easily be wrong, but I do know I would never spend money at this site when there are more reputable ones around, with mature web design, ebates and bigger discounts. Call me nasty and cynical but I have a sneaking suspicion you are affiliated with the site.
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