This is a reply to Wayrad: "Wow, it's great to see a new option for buying ebooks! I'm adding it to my bookmarks.
I'd also be interested in seeing the Ereader format being offered, since that is the least intrusive DRM format and the only one I use. Alternatively, is there any way to pull up a list of those books offered in Word format?"
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Yes there is. See this
link.
Now the bad news. Only 303 books in that format.
I really have high hopes for the ePub format. The guy who is driving that format (Mike Smith) is a sharp guy who really knows his stuff. (also one of the nicest guys on the planet)