Sony has not made any noticeable efforts as yet to reach their stated goal of 100,000 ebooks by the end of the year. To reach that goal, they would have to make available more than 770 new titles each day until the end of the year beginning today. To date, they have averaged 91 new ebooks per day. Unless there is some very substantial effort going on that we can't see, I think this will be an empty promise.
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