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I dislike spoilers so much that I get up and run out of the room, covering my ears, and humming to ensure I don't hear, when TV shows tell you what's going to happen next week.
For books... I don't read any reviews and don't read the blub, going in 100% blind. I choose based on author's reputation, frequency of hearing of the book, genre, how long it's been a best seller, and the weighting of the reviews. I have very good luck with this approach and have read some books years after buying them having NO IDEA what they were about, not even the genre, and found that I really enjoyed them. For example, I would have NEVER read Big Machine by Victor LaValle had I read the blurbs or reviews, but I found it to be a rather interesting trip through a genre I generally avoid. I bought it because it was an Amazon daily deal and had a good rating weighting and I'd been seeing it somewhat frequently. I then forgot completely about it for almost a year before starting to read it with no idea what it was about, which made it all the more interesting of a trip.
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