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The Amazon phone makes sense whether it will sell or not. They already have an Android app store, they already have tablets on a modified Android, they now have a streaming box, etc. A phone will just add to the list of compatible hardware that can do "amazon stuff". I'm sure it can be used to control the Fire TV box, it will be able to stream Prime, run the Kindle book software, etc.
I am curious to know who's network it will use...my guess is ATT since the 3G Kindles already work with them and VZW is very restrictive about external phones (really? No Nexus 5 VZW!?)
The 3D is definitely a gimmick. I own a Nintendo 3DS which is the same idea of a smaller screen with no need for glasses. It does work and it works well....having said that, its a battery hog (essentially lighting two screens at once to create the effect) and you must keep your head and hardware still. Any shift off axis and the screen splits in two and gives you a momentary headache, haha.
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