The big thing that Amazon brought to the table with regards to eReaders is content. That's why I buy almost all of my eBooks from Amazon (the rest are from Baen, though I have bought around 200 ebooks from Sony way back when). If Amazon is able to up it's game with regard to streaming content then they certainly might jump to the top of the heap.
Apple is top of the heap in the tablet arena by a fairly wide margin according to most of the stats that I've seen.
I suspect that 90 percent of the streaming market is going to go with either the "easiest" option (i.e. what is provided by their cable provider) or the one that has the content at a price point people are willing to pay. Right now, content is still an issue. I don't see that changing in the near future.
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