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How readers "discover" new books and authors is one of the hottest topics in the publishing industry. I buy mostly from Amazon and browse their bestseller lists every few days sorted by genres I'm interested in. If I find a book that I think I might be interested in, I read the reviews and click "look inside" to read a few pages.
In addition, I subscribe to the Bookbub email service and find quite a few books through their recommendations. I also find many books through recommendations here and on the Amazon customer forums.
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