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Errr... Except you can't get this offer if you did not buy the book, so the "you save" tag is completely bogus.
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I don't get it either, how is this a lie? Obviously, if you have no desire to have the audiobook, then you aren't saving anything by not buying because you wouldn't have bought in the first place.
I often buy kindle books for the audiobook deal. The two together are less than any other deal for the audiobook, even for whatever you are paying for a monthly credit.