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The problem with BOGO is that it usually doesn't mean exactly that, that you purchase one and get one free. If you look at the ad, it generally means Buy One Get One Half-Off.
Way way back when, when I worked in retail, it really bothered me that our ads were like that. I suggested that perhaps it would be more accurate to call it a BOGOHO, but that suggestion went over like a lead balloon. So, be careful when you see a BOGO sale, and read the small print.
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