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"Buy one and get one free" is identical to "buy two at 50% off". It's true that you can by two at 50% off, but it is also true that you can buy one and get one free. Not liking it doesn't make it a lie. That which is merely a matter of perspective is not a lie.
"Buy one and get one free" is clear while "Buy two at 50% off" is clumsy. With the latter, it's not quite clear whether you have to two to get the discount, or whether you can get the discount if you buy only one. Grocery stores often will price things at two for $5.00, but it's not at all clear if you have to buy two to get that price or if you can buy one for $2.50. Sometimes it is one way, sometimes it is another.
Amazon offers the audiobook at a discount to people who purchased the e-book. That you have to purchase the e-book to get the discount on the audiobook doesn't alter that fact that you're being offered a discount. If it is worthwhile to you at that discounted price, buy it, otherwise don't, but you clearly haven't been lied to.
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