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Old 04-08-2014, 08:01 AM   #53
Graham
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Join Date: Feb 2008
Location: North Yorkshire, UK
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Quote:
Originally Posted by samhy View Post
But if I follow you're "buy one, get one free" example, I end up with a 50% discount, not a 100% one. Am I the only one here?
I think the difference here is that the audiobook offer becomes available only after the purchase of the ebook, which is standalone.

In a "buy one, get one free" I'd be happy that it could be considered either way, either as a 100% saving on the second item or as a 50% saving on the bundle.

However, here, the audiobook is clearly a second transaction. The purchase of the ebook is unaffected whether you go on to buy the audiobook or not. So here, I think it's a big stretch to consider the saving as applying to the bundle, and I think Amazon's justified in showing the discount percentage as relating entirely to the audiobook.

To extend the supermarket analogy: if you were given a "50% off your next purchase" voucher on checkout, you wouldn't consider that 50% off items in the basket you've just bought. At least, I wouldn't.

Graham
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