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E Ink (the company making most of the screens) is at the mercy of the people making the readers. Their weakness is that it is a specialty market. Their strength is that they seem to be the best in the market in terms of price and availability.
They survived when an entry level Eink reader was several hundred dollars and few had heard of them let alone bought one, so I think they will manage to hang on for a bit. Despite sales figures possibly declining I doubt they have declined even close to pre 2010 levels.
Helen
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