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We have all been gullible and affluent purchasers of all the new gimmicks the industry has devised for some time now. The evidence is staring us in the face. How many devices for reading (apart from real books) do I have? I am ashamed to tell the truth - too many. I have to give them away or just leave them in the cupboard collecting dust. The end of the financial crisis may be in sight but most people now have appreciably less disposable income than they had 5 years ago. This situation has coincided with the dawning realization that we have been duped by the industry into buying every little gizmo that they could dream up.
I can barely justify having a PC, a tablet, an ereader and a mobile phone, all of which are reading devices and do a lot more besides. I cannot justify have 4 or 5 of each of these devices, as the industry would like.
So I'm not in the market to buy and I am not the only person who is thinking that way. The law of diminshing returns applies to ereaders, ice creams and most other things. One ice cream is great. I probably won't say no to 2. With 3 I am realizing I don't need another. And I know that 4 will make me throw up!
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