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I'm pretty certain Amazon.com already charges me full VAT on (at least some) Kindle books - it's difficult to tell with trad-pubbed books sometimes, as the prices fluctuate so much, but when I look at a random self-published book (where the publisher hasn't set different prices for customers in different countries), it seems quite obvious.
For example where the author says they've set the price on Amazon.com at $2.99, and it's $2.99 for Americans, it'll be $5.99 for me - which comes down to $2.99 + $2 Amazon surcharge + 20% VAT on top of that (and $3.69 for my German and French friends with accounts still on Amazon.com; they don't have the $2 surcharge but that looks an awful lot like added VAT that is well above 3%).
I keep hearing about the Luxembourg and 3% VAT thing, but it's never been 3% on Amazon.com for me - it used to be 15% but it's been 20% for at least a year. (On the other hand, there are some books where there is zero tax and zero surcharge added, i.e. a $2.99 self-published book is $2.99 for both Americans and me. I haven't been able to work out the logic yet.)
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