The discount seems independent from the trade-in offer. I saw the deal on
Gizmodo:
Quote:
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...you can also take $20 off an E-Ink Kindle or Kindle Paperwhite today, in addition to an optional trade-in bonus when you sell back an old e-reader, be it a Kindle, Kobo, Nook, or otherwise.
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I had actually purchased a Paperwhite the night before, so I gave Amazon a call and after looking over the terms of the offer, they gave me $20 in store credit without any hassle. I'm pretty sure if you click the "apply discount" button and add a Kindle to your cart, you get the discount.