KMART is doing their own two day shipping program at $39 a year.
(With execeptions for big or heavy products.)
http://www.kmart.com/shc/s/SywMaxLan...2&ruid=2003063
That sort-of values the non-shipping perks of Prime at $60 a year.
(Which oddly enough, is the retail value of the free Amazon First ebooks.)
If you want to decontruct Prime pricing, that's one benchmark to add to Netflix pricing...
Edit: SEARS is also pushing MAX. No shock.