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When I create an ebook (and I don't do it commercially at all), I do so with the assumption that some future disaster will result in the loss of massive amounts of literature (both physical AND digital) that can only be "reclaimed" from personal archives. So when they eventually discover that box full of thumbdrives in the ruins of my home, they will be amazed by the trove of simple, clean, complete, and easy-to-edit/convert representations of lost treasures that they find there.
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