Today, while trawling on That Darned Internet for nonspecific pointers on e-book creation, I chanced on this series by SF writer, mathematician and computer scientist, Rudy Rucker.
Article 2 in the series
Some of the material is outdated (the book was published on May 10, 2012) and much of it familiar, but I find the style, and the fact that Rucker took the time to write about this, rather fun.
His entire formatted pamphlet
Note that there's one price for both the epub and mobi versions if you buy them from Rucker's store, and that the files are directly downloadable, which means you can check his formatting in both versions. I didn't really need the book, but I did spring for $1.95 because I was curious to see what he did.