I do not know about bcarrancho but I set my images to be 500px wide (either gif or jpg) and then after they have been made into a mobi file with the INDESIGN PLUG IN when they appear IN THE Kindle Previewer they only are about a quarter of any screen wide. All the images conform to the maximum Kindle size kb.
After I have uploaded them to KPB and downloaded them in firstly mobi they all look small on the page (about 25% width) but in html they all look a reasonable size circa 90% width.
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