I think you guys are fixated on the Prime Video only. The real deal is in shipping savings. Amazon Prime Video is a rip off--too expensive! If they had a bunch of interesting free stuff in the video area, then it would be good. But as it is, anything I want to watch is going to cost me, and it will cost extra just to get it in HD. For my money, Prime is worth $99 for what I get to save on shipping alone.