Quote:
Originally Posted by fjtorres
All the focus on pricing is silly.
You don't have to match Amazon on pricing to prosper. You do have to match them on user experience. If the catalog is comparable and the store is easy to navigate and you have good customer service, most customers won't mind a slightly higher price.
What goes unsaid when ebook vendors whinge sbout Amazon's ebook pricing is that they don't come close to matching Kindle in other, non-price areas.
Before agency, the rule of thumb was that some books were cheaper at amazon, some were cheaper elsewhere; now that the conspiracy is done, that is true once more. Competing doesn't mean you have to match every last Kindle price or even most of them. All it mean is you have to offer customers a comparable experience. Satisfy the cudtomer and they'll stay with you.
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Exactly. The Kobo website is not very good - searching doesn't work well and Kobo won't even tell you the format of the book you want to buy. You can add it to your library to see the format, but this goes back to ease of use again. Kobo's customer service is not very good either. If they fix even just the website problems I think their business could do better. Also there is the problem that you can't use coupons on the big publishers in the US - after the publishers settled Kobo allowed coupons for a while and then stopped abruptly. I usually bought from Kobo because with coupons you could get a good deal and that is a pain now as well.