Thread: Astak Mentor eBook readers with WiFi and Touchscreen (read-only)
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Old 10-27-2008, 08:58 PM   #978
bbusybookworm
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Quote:
Originally Posted by tompe View Post
Isn't the reason obvious? The margin on the Euro price was much higher than the margin on the dollar price so they can lower the Euro price a lot and still make a profit.
Perhaps, But its probably not the whole story. While it may have been true in the past, Its looks a little different now.

You can get the Gen 3 in the UK with the cover for £180 which is about $294.
Keep in mind that this includes 17.5% VAT which should be around £31 ($51).

So the Actual price should be below £150 ($243).

And as I don't think WH Smith is selling them at a Loss (maybe a thin margin) There should still be room for reduction in the US costs.

Part of the issue might be that a large retailer like WH Smith was able to get much better prices then the other retailers as they will be able to move a higher volume and this in turn forced Bookeen to bring down its prices to be more in line across the board in Europe.
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