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					Originally Posted by HarryT  To amend the above: I've just checked on Bookeen's web site and, although Bookeen recently made a pretty drastic reduction in the Pound and Euro price of the Gen3, they don't seem to have changed the US$ price. I've no idea why not. | 
	
 Isn't the reason obvious? The margin on the Euro price was much higher than the margin on the dollar price so they can lower the Euro price a lot and still make a profit.