Quote:
Originally Posted by pilotbob
What is CI?
|
Corporate Identity.
In official documents -and emails usually are considered amongst those- to external sources one has to stick to certain guidelines:
- Specific fonts. Typically it's a standard font, so you can use it in all programs, not an exotic corporate font. That's the font itself, but often enough font color and size as well.
- Often enough a corporate logo.
- More and more often links (your owns or the ones from the company) to the social networks. LinkedIn in the US, Xing in Germany for example.
Some companies accept just a standard text signature in emails.
Some employees simply add "sent by mobile device" to their none-conform signature.
I hate the latter.
In one of my assignments as a consultant, I audit about standardizations and such. Then not using the standards myself doesn't seem like a good sales attitude...
Normally, the signature gets generated automatically, for example via a corporate guideline tool.
Then you just copy it into the signature field in your email client.
Theoretically...
But actually, if I do so on any of my Macs, the signature gets crippled (not on the sender's end, but on the receiver's) most of the time. Might not be even Apple's "fault". Maybe it's incompatibility with the Outlook servers most corporate networks are using? Maybe Microsoft on those Exchange servers prefers Microsoft clients...
But at least I can use the signature on my Macs and check the result.
On iPad, I don't get that far.
If I try to copy the signature into the respective field, only the pure text remains.
Logos and such are stripped away.
I could live with that.
But the font gets ignored as well, so does the layout structure.
And then the signature simply doesn't look professional anymore...