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I think some of the store options are affected by which affiliate your device is associated with, but I'm not sure if reading lists is one of them. If you edit the file .kobo/affiliate.conf you could change the device's affiliate to see what effect it has (you might need to restart afterwards.) My Glo is affiliated to Whitcoulls, the reading list option works, although I never use it.
The choice of affiliate can also affect other things like which sleep screen options are available, and how soon you get the latest firmware updates.
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