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Bug or possibly the most devious bit of marketing ever? Personally, I think the code was someone's extremely devious bit of marketing. I was able to try at least four or five authors I had never tried before thanks to the code, plus I got four or five more authors that I had been using the library for keeping up to date on their books. At least one of the new authors is now on my must buy list and several of the library authors are heading for buy instead of borrow. I look at Kobo now for books as my first stop, and talk them up to people I see with ereaders all the time. Even if they didn't plan it, the magic codes are probably the greatest marketing trick possible.
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