How about
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what was best for us was to do this akido move and end up with the agency model
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Or:
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They are not an authorized reseller.
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as the answer to the question of how TJ Maxx could sell the iPad at below his minimum allowed price. (Ask Jeff Bezos, also not allowed to buy Apple products wholesale from the manufacturer, how this works.)
I don't have that much of problem with overpricing of computers, or of books. If people are willing to overpay, let them. Computers, and even books, are not fundamental human needs. Just don't try those high margin maneuvers on my loaf of bread.