Quote:
Originally Posted by Sil_liS
How does adding another ebook retailer supposed to preserve their hardcover profits?
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Just adding a retailer wouldn't.
It was the raising of ebook prices across the board that was to accomplish that. The worry was that the decidedly cheaper ebook prices would eventually tempt even the most stalwart proponents of paper away from the hardcover (which represented the bulk of their work, expenses, and profits). They couldn't risk that happening. The new ebooks sales would have meant profits for them too, but they just weren't ready (and probably still aren't) for the upheaval that THAT particularly quick currency substitution could have on their fairly inflexible industry model. They have no desire to "retool." That's hardly surprising (or even particularly blameworthy), but you can't avoid upgrading infrastructure forever.