Quote:
Originally Posted by Kumabjorn
I'm sure there is no difference today. I have a friend who runs a smaller ad Agency, everybody is on a Mac. I told him that PCs can do all that as well at a lower price Point. His reply was that the Mac is so deeply entrenched it is impossible to change now.
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The difference between mac and PC usage is far greater in the music and film industries than in graphic design.
Companies that prefer PCs and want their departments to use the same kinds of computer have pushed for that and their design departments reflect this. That same approach hasn't really happened in professional video and music, which is interesting considering that Intel and MS's shareholders' takeover of Avid was intended to change that.
One vast difference is the level of investment in additional hardware and software that pro-level music and audio demand. You're not just buying a computer if you're a video post-pro studio; you're also buying additional hardware that costs several times more than the computer itself. You can easily spend $140,000 on workstation hardware and software alone.
Part of the reason the strategy of the Avid takeover failed was their initial announcement they wouldn't be supporting the mac. The outrage that that announcement produced in Hollywood was immense: Editors, directors, engineers and soundtrack composers were effectively being told they were about to lose $40,000-140,000 investments with the very next update. People who'd bought into a bulletproof system on one computer didn't like being told to switch at any price.
I've known established directors who'd stop working with you if you put them on hold while talking on the phone. I can only imagine what they did when Avid threatened to make them switch high-cost high-end editing systems purely to effect a lateral business move.