I think fonts are part of the experience of reading. I wouldn't want to read a horror in the same font as a comedy, for example. For general reading, my favourite font is Gentium. For Word, I always use Sylfean (sp?). On an ereader, bold fonts are fine for some books, but I'm using the Palatino on the PW2 and would like more variety.
AFAIK pbook publishers take a great deal of care over the font they choose for each book.
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