Quote:
Originally Posted by pl001
That is a good observation in an e-reader forum. But where are the leading e-reader companies from a few years ago? Sony, gone from the market. Nook, almost gone. Kindle, focused on full tablets.
The iPad and especially the iPhone are far more useful than dedicated e-readers for general consumers and that plays a part in their success. Still, the consumer electronics market tends to be fickle, with companies falling from leadership to obscurity within a few years. It is a risky place to place most of your chips.
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Apple isn't like those other companies. Even with off the shelf parts, it's PC products are more boutique than commodity because the people that want them really want them and there's only one place and one price that will provide them. That brand loyalty has been around for decades and it's PC business is profitable because of it.
Its market may reduce from it's current size, but i think they are developing the same sort of audience for their idevice lines. I know lots of people who want a bigger screen but say they will wait for Apple to make one instead of moving to something available right now.