Quote:
Originally Posted by fjtorres
The point about Apple cash cow products being "wants" and not "needs" is 99% true. Microsoft products, on the other hand, are "essential facilities" (as determined by the federal court system in their antitrust case) in their core markets. 80% of their business is "needs", and at least half is "critical needs". The people and companies that buy most Microsoft products use them to be productive and/or earn a living. People who buy Apple cash cows buy mostly for fun, for entertainment, or (maybe) because they're "cool".
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You sound as though you might be forgetting that many professionals in the arts use macs almost exclusively -- and not for fun or entertainment. If I'd tried bringing a PC to recording sessions when I started out, or using one at my home for preproduction with producers, I'd never have gotten any work in New York (nor would I have as an editor) in the '90s. Things are a bit different now in publishing, but the music industry's the same. Even the people I know who grew up with PCs and love them have had to switch to macs for professional work -- not because macs are superior but because everybody else has one.
A producer I know (and who's hired me quite a lot) has worked with everyone from Frank Sinatra and Lou Reed to Princess Superstar and Mobi. He used to make the same comments about macs as the rest of you on MR until he bought a building in Brooklyn and had to set up his own studio using Pro Tools. He still loves his PC, but there wasn't another way to build a studio and make it work professionally and aesthetically.
The transitional moment came when he realized he had to abandon his earlier dream of an analog-only studio (he loved his Studer 8000s and George Martin Neves) and began to plan an in-house version of the analog-digital synergy that had always worked for him.