Quote:
Originally Posted by Over
Come on, why invite Mr. Bezos in the first place? Do you believe he was invited? That was a 5 minute advertisement. If he was invited, then maybe instead of inviting one person that would surely present only one alternative in the ereader and ebook business, she could have arranged something better, to keep her viewers really informed.
Anyway, this was advertisement. Just like an actor will be conviniently invited just in time for his new movie release. If we consider this, you're right: if she's being paid to show the Kindle, why talk about anything else?
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OF COURSE IT WAS AN ADVERTISEMENT. And, in fact, I specifically compared it with an actor on a publicity tour for a new movie. That is what all the talk shows are about. And, yes, I think Mr. Bezos was "invited" to appear. Ms. Winfrey does have a great deal of control over who appears on her show. If she likes a product, she is much more likely to invite someone to appear to talk about that product ... if she likes a book, she will invite an author to appear and discuss his/her book.
A publicist may get their client's name in front of the Winfreys and Lenos of the world, but those people and/or their producers, have the final say on whether or not someone is invited to appear.
I, for one, have no problem with a company doing some really savvy marketing for their products. In the case of Amazon, they are lucky in the sense that they have an individual who is so closely associated with the company. I can't think of a single individual who could speak for Sony.
Sony has always had quality associated with their products, although I have personally seen that quality lapse over the past several years, and because I find their customer service to be sub-par, so I don't purchase as many Sony products as I used to. But, getting back to marketing ... the only advertising I have seen for Sony readers are billboards in airports ... trumpeting the ability to hold something like 72 books ( ..... ummm .... is that all??).
But, really .... given that those shows are nothing but one long series of ads, naturally they don't do a blow by blow comparison of various products. It's not Consumer Reports ... it's Oprah. It expect anything more is just silly.