Well, it's essentially unlike the average American car in every way, and most Americans can't even imagine driving something like the Smart. I expect that attitude to change as time passes, but it's a deeply-ingrained attitude that includes ideas of what you use a car for... not just getting around, but hauling things, travelling with your posse, looking sophisticated, looking rich, looking fast, making out, etc, etc. It's a lot of baggage that will take a lot of time to work out of the American psyche, before more Americans start accepting vehicles like the Smart, and not inwardly (and often outwardly) laughing at them.
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