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Originally Posted by tubemonkey
Maybe B&N should get rid of the books and turn their stores into high priced gift stores  |
The phrase you're looking for is "lifestyle merchandise", as Indigo puts it.
It allows for coffee table, self-help, and celebrity tell-all books as well as the toys and trinkets.
http://m.theglobeandmail.com/globe-i...service=mobile
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To help create her lifestyle merchandise and experiences, Ms. Reisman will pour more money into product development and design at her recently-launched studio in New York. The private-label goods it produces are starting to take off, she said: in the latest quarter, sales of gift and “lifestyle” products rose between 28 per cent and 40 per cent.
Ms. Reisman said that in expanding into affordable gifts and home items, she’s counting on creating “an experience” for the customer.
“I’m not interested in selling a bowl,” she said. “That’s not the business I’m going to be in. I am interested in creating an experience around the table for the customer ... There is so much about what inspired and created Apple – the conviction about creating an end experience for the consumer ... the commitment to beauty and simplicity.”
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