Quote:
Originally Posted by arturg
I keep reading about concerns that Amazon will be the only provider in the US. Did I misunderstand something or do people just ignore Kobo? Their readers are great and in my opinion superior to Nooks and you can get books from numerous stores.
|
Pretty much.
Because when it comes to mainstream buyers, Nook pretty much ignores the US.
No advertising.
Limited, obscure distribution channels; mostly online but sometimes not even then. (For a while you couldn't even buy off their website.)
Their parent company doesn't even feature them on their US portal.
Their most prominent channel is Best Buy but it is an on and off channel (on, this month) that seems to lose access to the most desirable models during the higher sales seasons, especially the critical holiday season.
People who buy Kobo are those who already know Kobo and are willing and able to go searching for it. (Pretty much the same as Sony.)
Treat the market as an afterthought and the market will treat you the same.