Quote:
Originally Posted by RickyMaveety
Well, maybe things are different where ever it is that you live, but in my neck of the woods the economy really sucks in a major way. I can't see "many" of the Kindle purchases being for "children" who aren't interested.
Maybe it's just because I don't have children, but I can't see spending close to $300 for a device for reading on a child.
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Don't assume by "children" I meant only children who are very young and living in the household. I'm in my 60s and my 85-year-old parents still consider me a child and often buy me holiday gifts that they think I will like and really have no use for.
And yes, the economy is in bad shape everywhere, but if you don't think parents will spend $350 on a holiday gift for their child, well . . . as you said, you don't have children.
And you would be surprised how many parents whose children aren't interested in reading will buy a reading device in hopes of stimulating that interest. There is a big niche market for that kind of product (ie, products that stimulate reading and education).
And, finally, don't forget the status factor. Many parents won't want to be viewed as not provided their children with the "best" -- isn't that what accounts for the $200 sneakers, the iPhones, and similar product sales to those younger than 16 years of age?