Very intriguing idea!
But, let's take a closer look --
* Page turning is a hassle
* There's no backlight
* No dictionary
* No text search
* No mp3 player
* No support for ePub, pdf, rtf, txt, doc, pdb and other popular formats
* Weak format support (page size)
* Book storage is on an outdated, expensive, bulky and heavy medium
* Book storage medium degrades over time
* Online book purchases do not offer immediate download
* When the display is not properly aligned, text frequently goes missing
* Flimsy construction
* No reflowable text or variable font size capabilities. (Although I hear v2 will have an optional magnifying lens set add-on.)
* Sharing books with friends is possible but expensive (postage)
* Not compatible with Feedbooks, MobileRead and other popular libraries
* Landscape support is limited
* Susceptible to bursts of wind, especially in outdoor situations.
* Can't be used inside a plastic baggie around water
This just isn't the device for me.
Hard to believe anyone would mess with such a limited way of reading books!