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Frankly, it would be nice if Kobo reconsidered their firmware upgrade policy in terms of asking the user if they want the upgrade at this time or just a sync as requested. I realize that in theory having all devices upgraded to the latest firmware makes troubleshooting easier for Kobo, but until they get out of the release and then release again almost immediately cycle maybe give the customer a break.
I can also easily envision circumstances where one might be amenable to buying & downloading a book, but not want to download something the size of a firmware upgrade if on a mobile hotspot or the like where the cost of data might be at a premium, or where one may be approaching a data limit.
Further, forcing firmware upgrades is not the established practice with most hardware, so why be difficult about it and cause user's additional stress? This can only lead to dissatisfied customers, especially when firmwares are not always fully functional, or accidentally break some things while fixing others, or reintroduce past bugs.
Give the user the final choice, with firmware as with software options, it is the user's device, not on loan or lease from the company.
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