Originally Posted by Shane R
Who was BN targeting with their device?
They were not going to leach Amazon customers. And I doubt it had much appeal to the general public as the general public isn't visiting book stores anymore and didn't have much loyalty to the BN brand.
Their problem is that when their loyalists were adopting Nook at a furious clip in 2010-11, they thought they *were* reaching the general public and planned their 2011-12 product lines accordingly.
Once reality set in, they were up to their gills in STBs and Glowlights.
And then the price fix conspiracy greased Apple's entry and casual iPad and iPhone ebook customers trickled to Apple...
They overestimated the appeal of their hardware and they misread the impact of the price fix conspiracy. They might have weathered either mistake alone but together...