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What I think is great about Oprah doing a show and endorsing the Kindle is that she has such a large audience that many, many people who have never heard of an ebook or an ebook reader now are aware that such a thing exists. I travel quite a bit in my line of work, and whenever I pull one of my ebook readers out, people are always interested because they have never seen such a thing. I believe that the exposure is great not only for the Kindle but also for other ereaders ultimately.
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