1) Cover/Ad Art
2) Synopsis, NOT those absurd Rave blurbs
3) Sampling a chapter
1 gets me to pick it up/click 'more' (details)
2 helps me decide if this is the kind of story I am interested in
3 decide if the Authors writing style meets my reading style standards
4 Price
If it passes the first 3, there is a good chance for a sale unless #4 is overblown for the genere
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