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My own thoughts:
I think it will be as it is the case with many markets in the digital realm. A new technology is created, and there are lots of companies that start out to offer it. Many companies will die, or taken over, in the end leaving one, maybe two very large players, with one or two niche players.
The following holds true for The Netherlands:
Most people who buy e-books buys them in English, and they don't buy them in The Netherlands.
For tablets, it's basically only the iPad and Samsung Tabs that are relevant. All the rest is fighting in the remaining 10% of the market.
For smartphones, it's the iPhone and Samsung Galaxy's that have ~90% of all profits and market penetration. Google Nexus is sold at cost, to increase Android market share. The rest is all fighting over the scraps, with HTC and, since some time, Huawei, at the top.
For e-readers, only the Kindle and Kobo really count, and we still have Sony. While it's possible to buy Bookeen and Pocketbooks over here in the Netherlands (and some Boox if you search hard), most people either get a Kobo, or import a Kindle through Amazon.com, or Amazon.de. Some get a Sony, and all the rest are basically unkonwn.
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