I've just subscribed to this. I am already paying £4.99 per month for lovefilm instant. So yearly it works out at £59.88. I also own a kindle (lending library) and amazon have changed their super saver delivery service. You now have to spend over £10 to qualify for free delivery. So taking all that into account it makes sense for me to get the prime service. Also you can get it for £49 if you sign up now.
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