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Old 02-21-2014, 12:52 PM   #1933
ApK
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Join Date: Feb 2010
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Quote:
Originally Posted by Catlady View Post
Why should there be such variation in the promotions Audible is offering?
If I were to guess, I'd say one of two possibilities:

1. They test various offers with various groups of users to see which ones work best.
2. They micro-target individual users based on collected data to make what they have determined to be the most effective offer, a la the recommendation and targeted advertising systems.

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