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Yes, I'm seeing this too. The same thing happened in mid 2012. The warning message came up, and then after a couple of weeks the old version stopped working. So you were forced to upgrade, regardless of whether there were any actual benefits in doing so.
I hate this sort of thing. It should be entirely my decision as to whether I want to upgrade to a new version, and when to do so. Also, I think the way that Amazon handles it is pathetic. If you don't load the program during the warning period, you've got no way of knowing that it is about to expire. If you then try to load it after the warning period, nothing happens: there's no message, and no way of knowing what's going on. The program simply refuses to load.
As a software developer myself, I would be ashamed to issue software that works in such a hostile way.
Mike
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