Quote:
Originally Posted by CWatkinsNash
Branding. It may seem confusing, but it actually avoids confusion in the marketplace.
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Right. In the marketplace, and at the library.
I don't like J. K. Rowling, but I do like Robert Galbraith. Rowling makes up a bunch of fantasy nonsense, whereas Galbraith writes solid research-based fiction.
Many -- probably most -- will feel just the opposite about which brand is better, Rowling or Galbraith. But they are radically different brands.