Quote:
Originally Posted by Quexos
I think this schizophrenic pattern among authors is rather confusing. If they want to write under a different name then why don't they do it to the bitter end and never reveal it. If they choose to reveal it then what's the point to proceed with it ?
You probably have a point there but I think that point is defeated the moment they reveal their pseudonym.
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Branding. It may seem confusing, but it actually avoids confusion in the marketplace.