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It is only ground breaking and trend setting if other people follow it. No one did, hence not ground breaking or trending.
bgalbrecht: I get that it worked for you and others and you bought the Nook for it but it did not lead to the sale of books for BN. So they sold a device but did not get follow on business and it is the follow on business that makes them money. So they made some people happy who were not going to spend money at their store. How did that help them?
The devices are not making them money, the sale of the books are.
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